Archive for August, 2009

Click to view full article

Zynga Public Relations

Zynga

The News-Enterprise: Farming in Cyberspace

Posted by Zynga

on August 28th, 2009

Click to view full article

Zynga Public Relations

Zynga

Gamasutra: Confessions of a Dirty Farmboy

Posted by Zynga

on August 27th, 2009

Click to view full article

Zynga Public Relations

Click to view full article

Zynga Public Relations

Click to view full article

Zynga Public Relations

Lisa Chan

FarmVille Hits New Records

Posted by Lisa Chan

on August 27th, 2009

I know I’ve been writing a lot about FarmVille lately, and that’s not the only awesome game that we make here at Zynga, but right now, they deserve some love. Just last night, FarmVille hit new record highs for not only the social game industry, but online gaming as a whole. FarmVille surpassed 11 million daily active users (30 million monthly actives) making it the biggest online game in North American and quickly poising it to be the largest online game in the world.

I have to say, that I’m personally addicted to the game. I love tending to my crops, discovering new fruits and veggies to plant everyday, and making sure I’m getting back to the farm in time before they wither. Yes, I do set my timer. And were any of you fortunate enough to catch those awesome super berries over the weekend? They were only available in the market for a limited time and it was a beautiful thing.

Anyway, congrats to the FarmVille team. Keep up the great work fellas!

And here’s a fun little snippet I came across today. It’s from the “Mom is a Verb” blog, posted by Joyce:

Wednesday, August 26, 2009

Farming

Click. Click. Click. Click. Click.

“Whatcha doing?”

“Planting bell peppers.”

“Ah”

“I am trying to earn a tractor so I don’t have to click so much.”

Farmville has captured my husband. Farmville game on facebook.

He is even too distracted to play Scrabble. Call the doctor.

Posted by joyce at 5:39 PM

helping zynga connect the world through games...

More than 11 Million Virtual Farmers Play FarmVille Daily

SAN FRANCISCO – Aug. 27, 2009 – Zynga (www.zynga.com), the largest developer of social games, announced today that its wildly popular FarmVille game is the largest and fastest growing social game in history with more than 11 million daily active users. Since its launch on June 19th, 2009, FarmVille has attracted more than 1 million new daily active users a week, on average.

FarmVille is a light, fast and fun game where players create and manage their own virtual farm. Like all Zynga games, FarmVille lets you play, invest and express by plowing, growing and harvesting a variety of crops for money and game points. Players also have options to invest in their farms by purchasing fruit trees and farm animals such as pigs and cows, and compliment their crops with other farm assets such as barns, windmills and greenhouses. Nurturing the farm is the key to success for players and their network of fellow farmer friends–those who tend their crops diligently will see their farms flourish and their bank accounts swell. Players’ friends are a key element of success in FarmVille.

“FarmVille demonstrates the huge market potential of social gaming – in just 9 weeks the game has become a cultural phenomenon,” said Mark Pincus, founder and CEO of Zynga. “No other application has achieved what this game has in such a short amount of time. Who would have guessed that FarmVille is now the biggest online game in North America and quickly becoming the biggest online game in the world.

“FarmVille’s growth is nothing short of spectacular and a clear indicator that we have a winning formula for giving players around the world a virtual farming experience that they truly enjoy,” said Mark Skaggs, VP and GM of Zynga’s Social RTS studio. “By combining the best elements of social gaming, with people’s instinct to nurture, we’ve created an incredibly fun, wholesome and rewarding experience.”

Zynga Public Relations

Click to view full article

Zynga Public Relations

Lisa Chan

FarmVille Treeconomics, according to Pablo

Posted by Lisa Chan

on August 25th, 2009

Yesterday, I blogged about FarmVille economics regarding “best bang for your buck” crops. Adam, the author of both Part I and Part II posts, alluded to the possibility of digging down into the economics behind the FarmVille trees.

Well, the wait is over. I just read Pablo’s “FarmVille Treeconomics” blog and he’s gone ahead and analyzed our trees. Apparently, it’s all about the dates…

See his number crunching here.

Thanks Adam and Pablo! I think we’re now all a little more wiser to the fruits of our labor.

helping zynga connect the world through games...

Lisa Chan

FarmVille’s Personal Economics, according to Adam

Posted by Lisa Chan

on August 24th, 2009

Hey Adam–loved your posts last week! I love to get the most bang for my buck, but I usually just wing it. You, on the other hand, definitely brought another element to the analysis and thank goodness–I just can’t crunch numbers for the life of me!

I just discovered the “super berries” so I’m trying those out today. I set my timer to go back in at 12:30 so to make sure not to lose them.

Click here to read Adam’s Part I post to uncover which seeds you should be planting at any given time.

Part II posted this morning, giving the numbers a bit more clarity.

Stay tuned for Part III where Adam reveals the math behind the trees…

Thanks for the interesting data and Happy Farming y’all!

helping zynga connect the world through games...