Company Launches FarmVille.com
One Million Users Purchase Virtual Goods Monthly

SAN FRANCISCO – Nov. 23, 2009 – Zynga (www.zynga.com), the largest developer of social games, today announced that more than 100 million unique users play its games every month, making it the largest online game destination. The company has 200 million monthly active users across all games, with one million users purchasing virtual goods per month.

Zynga’s newest games, Café World and FishVille, have contributed to the company’s growth. Café World, launched in September, has surpassed 9 million daily active users, while FishVille has crossed 6 million daily active users since its launch earlier this month. Zynga’s popular game FarmVille is the largest social game with over 65 million virtual farmers, 26 million of which play the game every day. These farmers recently contributed more than $700,000 for the welfare of children in Haiti.

The company also launched FarmVille.com a new web site that uses Facebook Connect integration to bring the popular game to a standalone portal. The new site enhances the game play experience for current FarmVille players who can tend to their same Facebook farms and introduces new players to the most popular social game online.

FarmVille players add to their farms by gaining game points and purchasing virtual goods. Every month, more than one million users purchase virtual goods in Zynga’s games, from tractors and pets to café decorations and lobster tanks. Direct user purchases account for approximately 90 percent of Zynga’s revenues.

“Our games continue to delight and connect players as they immerse themselves in their worlds of farming, fishing or running a restaurant,” said Mark Pincus, CEO and founder of Zynga. “With the popularity of virtual goods today, we are in the early stages of a new economy that could grow and shape the future of the Web.”

Click to view full article

The check for over $580,000 was just received in Haiti yesterday and I wanted to show you what a huge difference the FarmVille farmers will make to this community. Below are pictures of the kitchen where NO food has been offered for a long, long time, and the money that you helped raised through the FarmVille Sweet Seeds campaign, will go towards the restoration of this kitchen and making sure there’s food for everyone. In fact, the ovens will be paid for tomorrow!

Thanks to Laura Hartman who is on site and helping Zynga accomplish our goals with Zynga.org, we’re able to actually see how your Sweet Seeds donations are helping the greater good. We’re on track for meals to be served to the kids in this community in January.

Our second campaign is running right now, where you can purchase more Sweet Seeds–Sweet Corn, in fact.

Thanks to everyone for making this happen! The Sweet kids of Haiti are so thankful!

Click to view full article

Abbey Klaassen over at AdAge wrote about Zynga today, as one of America’s hottest brands. I couldn’t be more thrilled with this accolade so congrats to Zynga! We’ve come a long way since our launch in January 2007.

You can read about it here. Good stuff!

Click to view full article

Had to share. I got an email from Maria, one of our very passionate FarmVille players. Maria was celebrating Lily’s birthday and to her, it only made sense to create the ultimate FarmVille cake for her and all her friends (see pics below).

What’s also great about this group of FarmVille farmers/friends, is that they live in different places around the world. Maria is from Bahrain, Lily is from Greece, and the rest of their friends are from the U.S., Canada, Germany, Philippines, New Zealand and Oman. Now if that doesn’t show you how Zynga is is truly connecting the world through games, I don’t know what would.

Happy Birthday Lily and thanks to Maria for sharing. Love it!

Click to view full article