First Word Game to Allow Players to Compete Live Continues to Turn iPhone and iPod Touch into Social Gaming Platforms
San Francisco – March 4, 2009 – Zynga (www.zynga.com), the largest social gaming company, announced today the launch of “Scramble Live”– the mobile version of its wildly popular word game – exclusively for the iPhone and iPod Touch. “Scramble Live,” a fast-paced casual game that challenges players to quickly find words in a grid, marks the first word game on the iPhone that allows players to compete live with other users on Facebook, the iPhone, and iPod Touch in real time. Scramble is currently one of Facebook’s Top 25 games with more than 1 million monthly active users and its popularity continues to grow.
“Scramble Live” takes full advantage of multi-touch technology through gameplay and uses the iPhone and iPod Touch’s accelerometer and multi-touch to rotate the board. At the end of each round, players are shown how missed words are formed on the board. The game includes three modes of play:
• Solo – Play in ladder mode to beat your friends’ scores
• Live – Play against other users in real time
• Play & Pass – Play with up to three other people sitting next to you on the same device
“Games are more fun when they are played with real friends, which is why we wanted to give iPhone and iPod Touch users the opportunity to play a classic word game with people they know,” said Mark Pincus, CEO, Zynga. “We pioneered the social experience on the iPhone with the launch of ‘Live Poker,’ and we are going to continue to deliver on that promise and leverage the outstanding attributes of the iPhone.”
“Scramble Live” is available for all first and second-generation iPhones, as well as all first and second-generation iPod Touches. “Scramble Live” is available for $4.99, with a $2.99 limited-time launch special. The game is offered in the iTunes store at: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305904527&mt=8.
About Zynga
Zynga is the largest social gaming company with more than 7 million daily users and 30 million monthly users. Zynga’s games are available on Facebook, MySpace, Bebo, Hi5, Friendster, Yahoo!, the iPhone and iPod Touch, and include Texas Hold’Em Poker, Mafia Wars, YoVille, Vampires, Street Racing, Scramble and Word Twist. The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel. Zynga is headquartered at the Chip Factory in San Francisco. For more information, please visit www.zynga.com.
Zynga Public Relations